What the Customer Wants You to Know

What the Customer Wants You to Know

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 Author: Ram Charan  Category: Business & Economics  Publisher: Penguin  Published: January 1, 2007  ISBN: 9781591841654  Pages: 200  Share: More Details
 Description:

Explains how to transform the sales process by focusing on a customer’s problems, values, and goals, in a guide that also covers how to address pricing concerns while making sales issues relevant to external departments.

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