Pre-Suasion

Author: Robert B. Cialdini Category: #1 Top Recommendations, Business & Economics, Top Picks Publisher: Simon and Schuster Published: September 6, 2016 ISBN: 1501109790 Pages: 432 Buy Now Amazon Amazon Kindle

Description:

Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.

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