Crossing the Chasm

Name: Crossing the Chasm
Author: Geoffrey A. Moore
ISBN: 9780060517120

Author: Geoffrey A. Moore Category: Business & Economics Publisher: Harper Collins Published: August 20, 2002 ISBN: 9780060517120 Pages: 254 Share: More Details

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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

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Crossing the Chasm

Other Books From - Business & Economics

Other Books By - Geoffrey A. Moore

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